BaseGammaGammaModel.distribution_customer_spend

BaseGammaGammaModel.distribution_customer_spend(data, random_seed=None)

Posterior distribution of mean spend values for each customer.

Parameters:

dataDataFrame

DataFrame containing the following columns:

• customer_id: Unique customer identifier

• frequency: Number of purchases

• monetary_value: Mean spend values for each customer

random_seedRandomState, optional

Optional random seed to fix sampling results.